E-Newsletter Tips

The Number 1 rule for an effective e-newsletter is to keep it short and sweet. You don’t want to overwhelm your customers with so much information they click out of it, or worse, delete it. There’s only so much scrolling one is willing to do before they tire of it. Keep these rules in mind:

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Add-on Sales

It may seem elementary, but are your sales associates encouraging add-on sales? Are they asking customers if they need anything in addition to what they’re about to purchase, something that complements those items? Office supply stores are very good at asking if we need stamps or anything else. Even asking if they found everything might trigger a question or they’ll remember something they forgot.

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