Media Training Tip: Off the Record

Anything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on from the time you see that news van coming toward you over the horizon until they leave and that van is no longer in sight. 

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Trend: Polka Dots

Love them or hate them, polka dots have staying power and spring/summer 2012 brings a resurgence of this favorite retro pattern. It’s no doubt that polka dots burst with color and youthful playfulness, but they can also be quite timeless and this year, very fashion-forward.

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How Public Relations Works

While PR is typically one of the more affordable tactics within the marketing mix, Public relations can also be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed.

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Ins and Outs of Foursquare

With any aspect of social media most of us are making up the rules as we go along and Foursquare is no different. For those of you who aren't familiar, Foursquare is based on "checking in" at different locations around town and is available in a long list of cities. When you check in at a location, your friends, or those with whom you’ve connected to within your network can see where you are in the world. The idea is that you can meet up with each other, discover new places, take advantage of specials shared by retailers, etc.

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Trend: Color Blocking

Spring is here, the days are getting longer, and little signs of life are starting to bloom everywhere you look.  And for those of us in the creative world, spring means BOLD and BRIGHT colors!  And this year, the Color Blocking trend is what everyone is talking about! 

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