Categories
Search

 

Wednesday
May232012

Weekend Warrior Wednesday: Make & Takes from Quilt Market

We're back from Spring Quilt Market and wanted to share some of our Make & Takes from the booth with you.

Click to read more ...

Monday
May212012

How to Write a Media Alert

Media alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts who receive the alert. 

Click to read more ...

Monday
May142012

How to Write a News Release

A news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about people, events, services or products.

Click to read more ...

Thursday
May102012

SHADES OF GREEN: THE “ECO” TREND

Green is more than just a tranquil shade on the color wheel these days.  At BREWER™, we believe that the “green” or “eco” movement is here to stay in the fashion and sewing world and we can’t wait to see what lies ahead for this trend.  But, before we get ahead of ourselves, let’s take a look at the most popular eco-crafting concepts we’ve seen trending in recent years.   

Click to read more ...

Monday
May072012

What is News?

To many, writing a news release is the cornerstone of services provided to them by their PR firm. When a news release is written, there is a perception that media will come flocking to us to do a story … well, that isn’t necessarily the case. A news release requires thought and strategy to develop it and it certainly requires a pro when it comes to pitching the news release and story ideas to a reporter.

Click to read more ...