Creativity and Inspiration

Creativity is such an amazing phenomenon!  It can transform a simple idea or material into a brilliant work of art.  Creativity can be inspired by so many things – an old button, a family photograph, a magazine, the changing of seasons, a new website… just about anything. The best part is that you never know where the inspiration for your next creative thought will come from!

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How to Create a Media Distribution List

Media lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested in the news you’re about to release? From there, take a look at the media that cover that beat. Those are the people you’ll want to include in your list.

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Entrepreneurs: 5 Rules to Work By

Entrepreneurs have no "off" switch and, if you're like me, you're constantly working to grow your business, improve productivity... all the while wishing you had just a little downtime that employed people seem to have so much of.

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Sailboats, Anchors, and Waves, Oh My!

Do you remember the last time you were at, or just imagine being at a beach hotel or lake house? You may have noticed hints of nautical design throughout the décor – paintings featuring beaches or waves, picture frames shaped like portholes, or anchors adorning the walls.  But do you remember how this decor made you feel? 

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What's Your Reputation?

Quick! What is the first word that comes to mind when you think of Lindsay Lohan?  What about Charlie Sheen?  How about Oprah? All pretty different answers, huh?  Why is that?  And why would most of us have the same answers?  It all has to do with reputation and the way  people are portrayed to the public. 

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