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Monday
May142012

How to Write a News Release

A news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about people, events, services or products.

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Thursday
May102012

SHADES OF GREEN: THE “ECO” TREND

Green is more than just a tranquil shade on the color wheel these days.  At BREWER™, we believe that the “green” or “eco” movement is here to stay in the fashion and sewing world and we can’t wait to see what lies ahead for this trend.  But, before we get ahead of ourselves, let’s take a look at the most popular eco-crafting concepts we’ve seen trending in recent years.   

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Monday
May072012

What is News?

To many, writing a news release is the cornerstone of services provided to them by their PR firm. When a news release is written, there is a perception that media will come flocking to us to do a story … well, that isn’t necessarily the case. A news release requires thought and strategy to develop it and it certainly requires a pro when it comes to pitching the news release and story ideas to a reporter.

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Friday
May042012

Colette Patterns

At BREWER™ we're proud to bring you Collette Patterns, highlighted in our Friday eblast. The highly anticipated patterns offer some great project ideas including the Hazel Dress, featured in their post on choosing the right fabric.

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Monday
Apr302012

Elements of an Online Newsroom

An online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson, recent news releases and images that can easily be downloaded.

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