Elements of an Online Newsroom

An online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson, recent news releases and images that can easily be downloaded.

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Weekend Warrior Wednesday: Weave 'n' Wave Hat

June Tailor® Weave and Wave, Flower Power Hat


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Media Training Tip: Off the Record

Anything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on from the time you see that news van coming toward you over the horizon until they leave and that van is no longer in sight. 

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Trend: Polka Dots

Love them or hate them, polka dots have staying power and spring/summer 2012 brings a resurgence of this favorite retro pattern. It’s no doubt that polka dots burst with color and youthful playfulness, but they can also be quite timeless and this year, very fashion-forward.

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How Public Relations Works

While PR is typically one of the more affordable tactics within the marketing mix, Public relations can also be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed.

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