Free PR Resources

Some people say nothing in life is free. Well, we have to disagree. There are a lot of great, free resources in the world of PR and we're providing our list of favorites here! Links are embedded throughout this post, so have fun!

Media List Development

While paid services like Cision and Vocus give you very sophisticated media distribution lists with a ton of background information, there are free sites out there that help you get started in building your list.

Media on Twitter provides media contacts throughout the world. The list includes name, Twitter ID, a direct link to the Twitter page, the contact's title/beat, media outlet and country.  There is also an option to add to the list if you've come across a contact that hasn't been included yet.

Another option for finding journalists on Twitter is by visiting the Media People Using Twitter Wiki. Organized by country, you can find contact names, beats, outlets and Twitter IDs.

Check out TradePub for acess to free business, computer, engineering and trade magazines.

News Release Distribution

PitchEngine is a fantastic resource for distributing news releases for free. While the free option does not help with search engine optimization (SEO), it does assist you in creating a social media (SM) release and allows you to distribute via several different SM channels like Twitter, Facebook, etc. You can follow the creator of PitchEngine, Jason Kintzler, on Twitter: @PitchEngine.

Story Leads

Sign up for Peter Shankman's Help a Reporter. Lists of story leads are delivered several times daily and are organized by topic. This is a great resource for all types of story angles and media types. Plus, on Fridays, the list includes gift bag opportunities. You can also follow Peter on Twitter: @skydiver.

While ProfNet is not a free resource, if you're on Twitter, follow Maria Perez @ProfNet. Quite often urgent leads are posted with the reporter's contact information. And, Maria is an incredibly nice and helpful person, so it's a win-win.

And finally, while we're talking about Twitter, create an account (it's free) and find journalists covering the topics you want to pitch. More and more reporters are becoming a part of the Twitter community and this is a great way to build a relationship with them and find out what they're working on.

Media Monitoring

Sign up for Google News Alerts to monitor a variety of key words that interest you. At a minimum, sign up for alerts covering your company's name as well as your competitors. Google News Alerts are free and you can have them delivered directly to your email inbox.

There are also some great, free resources for monitoring blogs and social media. Try for researching and monitoring blogs.


PrintView Printer Friendly Version

EmailEmail Article to Friend

References (3)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    For this article. I think the authors write very well. Content lively and interesting. Details are as follows:jack wolfskin jacke or jack wolfskin jacke Hollister Online Shop
  • Response
    brewerinspires - Home - Free PR Resources
  • Response
    Response: web design orlando
    brewerinspires - Home - Free PR Resources

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
« August Promo Idea: Estate Sale | Main | Weekend Warrior Wednesday: Ruffled Apron Project »