Ins and Outs of Foursquare
Monday, April 9, 2012 at 01:00PM
Brewer in Foursquare, Social Media

With any aspect of social media most of us are making up the rules as we go along and Foursquare is no different. For those of you who aren't familiar, Foursquare is based on "checking in" at different locations around town and is available in a long list of cities. When you check in at a location, your friends, or those with whom you’ve connected to within your network can see where you are in the world. The idea is that you can meet up with each other, discover new places, take advantage of specials shared by retailers, etc.

The game part of Foursquare comes into play with your check ins. By checking in, a user is able to unlock badges, creating even more fun and competition. You get a point for checking in, five points for a first time check in, more points if you're adding a new venue, and so on. These points add up and eventually earn badges.

Another interesting aspect of Foursquare is how local businesses are using the technology. When you check in at Location A, you are alerted that Location B is offering a special or discount. Also, more savvy businesses are offering specials to the "mayor' of that location.

So what's the mayor of Foursquare? The mayor is the person that has the most check ins at that particular location. For a new location it takes just two check ins to become the mayor if no one else from Foursquare has discovered it yet.

If you're ready to jump into Foursquare, go to the Foursquare site and sign up for an account. Download an app to your smartphone and get to checking in.

Some advice:

If you have a great Foursquare tip to add, too, please share in the comments section below!


Jenna Oltersdorf owns an award-winning public relations and design firm headquartered in Austin, Texas that specializes in media relations, internal relations, social media, and design.


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