Facebook Pages vs. Groups

We talk a lot about the importance of social media on this blog, but as we dive deeper into the topic, we're noticing a lot of tactical questions popping up from our followers. A question we encounter quite often is: "What is the difference between a Facebook Fan Page and a Facebook Group Page"? While Facebook Fan Pages and Facebook Group Pages do have an overlapping list of features there is definitely a time and place for each. In this post we help you sort it all out.

Facebook Fan Page                

  • Consider launching a Fan Page if you're a brand, business, band, celebrity ... anyone who wants to interact with their fans on a regular basis
  • Fan Pages do NOT have a friend cap (Groups DO have a friend cap of 5,000)
  • Through Fan Pages you can send updates to an unlimited number of people. SnackTip: Don't abuse that privilege ... you could become annoying!
  • On the info tab of any profile, you can see who is a fan of what. 
  • Fan Pages are much like the profiles on Facebook - you can add pictures, friends, etc. and Fan Pages have walls that fans can post to.
  • When a Fan Page posts an update, the update is visible in the Live Stream on the home page.
  • Fan Pages are indexed by search engines like Google
  • Fan Pages can host applications

Facebook Group Page

  • Groups have administrators whose purpose is to manage the Group, content and flow of information
  • Permissions can be set for Groups so that certain people can see content or the public as a whole
  • Groups are promoted through administrators inviting you to join or you can find them through a search on Facebook
  • Groups have security features - as an administrator you can choose who sees your group
  • Groups are limited to 5,000 friends
  • Groups are directly connected to their administrators
  • Google does not index Group pages

Okay, so now what?
Whether you decide to use a Facebook Fan Page or a Facebook Group Page, we have some tips to launch a smart page:



  • Upload a photo ... your fans (or group members) want to know who you are ... consider uploading a photo or logo
  • Fill out all the information fields ... you're here to share information, so those fields are a great place to start
  • Don't forget to link it up! On your web site, link back to your Facebook page and on your Facebook page, link back to your web site
  • Promote your Facebook page through your web site, your blog, Twitter, LinkedIn, etc.
  • Post often! Post links, updates, etc. Keep it interesting and engaging and interact with your fans or group members


Jenna Oltersdorf owns an award-winning public relations and design firm headquartered in Austin, Texas that specializes in media relations, internal relations, social media, and design.

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