E-Newsletter Tips
Wednesday, February 29, 2012 at 09:00AM
BREWERâ„¢ in eNewsletter, newsletter

The Number 1 rule for an effective e-newsletter is to keep it short and sweet. You don’t want to overwhelm your customers with so much information they click out of it, or worse, delete it. There’s only so much scrolling one is willing to do before they tire of it. Keep these rules in mind:



It’s easy to get carried away. After all, who wouldn’t want to know anything and everything about your store?! But you need to look at it from your customers’ viewpoint. You’re appealing to them, not yourself. Keep it short and make it pretty!


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